Groots Verzekerd

2025

Branding

Strategy & Concepting

Groots Verzekerd is an insurance brokerage in Houten that has been offering insurance, mortgages, and pensions for over 25 years. With a personal approach, they handle the entire claims process for their clients. After the company was taken over by the former owner’s son, there was a need for a new style that better aligned with modern times.

My role

I was responsible for designing a new logo and a fresh brand identity with our art director, as well as creating various communication materials to introduce this style to their extensive client base. Throughout the process, we ensured that the connection to Groots Verzekerd’s core values and long-standing client relationships remained intact.

The solution

The new brand identity is modern and striking, with subtle references to both the Houten region and the original branding. The biggest challenge was maintaining the valuable bond between Groots Verzekerd and its clients while giving the brand a contemporary look and feel.