Dotslash

2025

UX/UI Design

Strategy & Concepting

Dotslash Utrecht is a startup and scale-up hub that supports entrepreneurs with workspaces, facilities, and a strong network, backed by investment firm Boron Nederland. Together, they strengthen the entrepreneurial ecosystem in the Utrecht region. However, the website did not effectively reflect the community spirit and lacked a dynamic appearance. The goal was to create a fresh, unique website that puts entrepreneurs and the community at its core.

My role

My focus was on designing an innovative, bold website that highlights Dotslash’s unique brand identity. I created a visually distinctive design and worked closely with our team and Webflow developer to bring the website to life and ensure a successful launch.

The solution

Dotslash is all about community, but this was not adequately reflected in its communication. The new website needed to not only showcase entrepreneurs but also serve as a platform for them to present and promote themselves. All the hub’s facilities and opportunities are now accessible in one place and seamlessly connected.