VPS

2024

UX/UI Design

Strategy & Concepting

VPS Nederland manages and secures vacant properties through temporary occupancy, entrepreneurial use, and maintenance services. As part of the international VPS Group, it oversees more than 50,000 properties. However, the website was outdated, in need of a redesign, and insufficiently focused on one of its key target audiences: property owners.

My role

For this project, my focus was on redeveloping the website and visually structuring the content through a detailed content map. I updated the brand identity and designed the new website, targeting three key audiences: home seekers, current residents, and property owners. The success of this approach led VPS UK and France to adopt the new style for their own website redesigns.

The solution

The challenge was to modernize the existing brand identity without losing its recognizability while improving the user experience for the three primary target groups. This resulted in three key solutions, including an interactive map displaying available properties and an optimized user journey for both property owners and residents.